Summary - CooperVision Webinar: Advancing Evidence-Based Communication in Childhood Myopia Management Through Behavioural Science (Singapore)

Masterclass Synopsis

• Parents are the key decision-makers in myopia management, yet even when they understand the facts, many still hesitate to act. Why? And how can eye care professionals bridge the gap between clinical knowledge and parental commitment?

• In this engaging 60-minute masterclass webinar, discover a practical, evidence-based approach to communicating myopia control with greater confidence and impact. Combining clinical science with behavioural psychology, this session explores how parents make decisions, why protective action is sometimes delayed, and how tailored communication can help families move from awareness to action.

• Featuring four real-world parent scenarios, this masterclass brings common consultation challenges to life and demonstrates how a structured communication approach can help families make informed, confident decisions about their child's myopia journey.

Professor Nicola Logan
Professor of Optometry and Associate Dean for Research and Enterprise, School of Optometry, Aston University, Birmingham, U.K

Nicola Logan is a Professor of Optometry and Associate Dean for Research and Enterprise, School of Optometry, Aston University, Birmingham, UK. Nicola’s research interests are the epidemiology of refractive error, mechanisms underlying the development of myopia and myopia control. Her current research projects include clinical trials in myopia control and risk factors for progression of myopia in children.

Nicola leads an active myopia clinic at Aston University, and she collaborates with other researchers as part of the Myopia Consortium UK and internationally as a taskforce chair for The International Myopia Institute. Nicola has been the recipient of awards for excellence in research and paediatric optometry research and she has been awarded a Life Fellowship from The College of Optometrists, UK.

Ms. Sasha Cain
Health Psychologist, Director SCPS Consulting LTD, UK

Sasha Cain is an HCPC Registered Practitioner Health Psychologist in the UK. She is a Fellow of the British Psychological Society (BPS). She was Chair of the BPS Division of Health Psychology in 2013 and, in 2017, she was awarded the BPS Psychology Practitioner of the Year Award for her work in Applied Health Psychology. Her Psychology career has included working in the UK National Health Services in a range of specialisms. She has lead and provided therapeutic services, as well as providing training, consultancy and commissioning of health services.

She worked as NHS Consultant Health Psychologist from 2004 to 2012. She then moved into Independent Practice and provides a range of services through her companies SCCH Consulting and, from 2020, SCPS Consulting LTD (www.scpsconsulting.com [scpsconsulting.com]). The Companies have won public and private contracts including providing therapeutic services, supervising and training of staff. She supports her profession through organising and hosting the UK Applied Health Psychology Conference, which has been bringing practitioner Health Psychologists together to share learning for a decade.

Since 2018, her Companies have provided consultancy and education services in the field of myopia and contact lens use; including developing a teaching module for the UK's Aston University. Since 2025 Sasha has been working with CooperVision to develop training and support resources for eye-care professionals and families to support the uptake of myopia contact lenses.